SOCIAL MEDIA MANAGEMENT
Portfolio
BORIKIKI STORE
June 2020 - May 2021
Social Media Manager and Community Manager
Managed and scaled a digital community of over 23,000 members by identifying growth opportunities and executing targeted content strategies across Instagram, Facebook, and TikTok, which led to a 30% increase in engagement and membership; Developed and launched data-informed email marketing campaigns that directly contributed to increased sales; Collaborated with influencers and business partners to implement cross-promotional campaigns that expanded reach and boosted revenue; Oversaw the full lifecycle of marketing initiatives, from content creation to campaign analysis, ensuring continuous optimization based on performance data and audience insights.
KELVIN GIOVANNIE
December 2019Â - March 2020
Social Media Manager
Initiated the development of the company’s comprehensive branding guidelines, establishing a consistent and professional visual identity across all platforms; Coordinated and executed professional product photoshoots to elevate brand presentation and marketing materials; Successfully launched and managed the company’s presence on multiple social media platforms, strategically increasing its online visibility and supporting brand growth.
